German Trade Office and IFA to Host 'IFA Media Reception' Previewing Highlights of IFA Berlin 2024 Tech Innovations

Jun. 07 2024

German Trade Office and IFA to Host 'IFA Media Reception' Previewing Highlights of IFA Berlin 2024 Tech Innovations

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The German Trade Office and IFA Management co-hosted the "IFA Media Reception" yesterday (6th).

The IFA Berlin 2024, the world's largest and most indicative consumer electronics show, is set to open grandly in Berlin, Germany from September 6 to 10, 2024. This event is not only a major occasion in the tech industry but also a global focal point for innovative technologies. This year marks the centennial celebration of the show, and the German Trade Office Taipei in collaboration with IFA Management today hosted the only "IFA Media Recep-tion" in Asia. Special guests include IFA CEO Leif-Erik Lindner and Executive Director Dirk Koslowski, who visited Taiwan to preview the technological highlights and trends that will be showcased in Berlin this year. Additionally, with the development of AI technology, the event also featured guest speakers such as Steve Chou, Account Di-rector of IPEVO, Andrew Hung, CEO of TSGC, and Jerry Chang, President of FaceHeart, who discussed applica-tions of artificial intelligence in communication, photovoltaic panel recycling, and digital healthcare.

Ms. Leonie Yang, Acting Delegate of German Business and Head of the German Trade Office Taipei stated "The IFA is a key platform for promoting trade between Taiwan and Germany, especially as Taiwan plays a crucial role in the development of AI technology. The close cooperation between Taiwan and Germany will create endless possibilities for the future development of AI and its innovative applications."

IFA CEO Leif-Erik Lindner said, "After nearly a century of playing host to groundbreaking launches in the ev-er-evolving world of technology, we at IFA are starting a new chapter: to make 'Innovation for All'. With AI at the forefront of that future, we look to Taiwan as the perfect partner to usher in this new era together with us."

1_43KB.webp (43 KB)(Top Left | Top Right) Jerry Chang, President of FaceHeart | Leif-Erik Lindner, CEO of IFA
(Bottom Left | Bottom Right) Andrew Hung, CEO of TSGC | Steve Chou, Account Director of IPEVO

Last year, IFA attracted 2,285 companies from 49 countries and over 180,000 visitors from 138 countries, with more than 80% of attendees planning to return this year. This year, IFA has planned ten main exhibition area themes, including Home & Entertainment, Computing & Gaming, Household Appliances, Photo, Video & Content Creation, Smart Home, Fitness & Digital Health, Communication & Connectivity, IFA Next, Audio and Mobility, highlighting IFA's status as a leader in technology trends.

This year, coinciding with the 100th anniversary of IFA, the organizers have specially planned a citywide '100Moments' event in Berlin, including time-limited, brand experience pop-up exhibitions, extending IFA from the exhibition center to the entire city, immersing in the centennial celebrations of IFA. The event includes a celebration with the German street fashion brand 6PM, a retrospective exhibition of IFA100, and a photography workshop for young photographers. Through different exhibition areas and activities within the city, visitors can also experience the diverse charm of the city.

Furthermore, as the wave of AI technology sweeps across the globe, this edition of IFA will also explore the im-pact of AI on household and consumer electronics in everyday life and discuss the European Union's key role in global AI regulation, especially as AI algorithms are applied in industrial manufacturing and medical diagnostics, potentially raising ethical issues and related supervisory solutions. The organizers will co-host the 'IFA AI Sum-mit' on September 9th with Handelsblatt Group, to delve into the practical applications and prospects of AI, ex-pected to attract numerous professionals and industry leaders.

At the press conference, experts who apply AI technology in various fields were also invited to share the poten-tial future developments of AI. Steve Chou from IPEVO shared the AI Meeting Room, which not only enhances the quality of remote meetings but also generates verbatim transcripts of meetings with AI assistance, highlighting meeting key points and action items. Andrew Hung of TSGC proposed the zero waste, low carbon emission, pol-lution-free one-stop automatic solar panel recycling equipment PV Circulator, combining Vision AI, Auto ML, AIoT, and Web3 smart technologies to achieve fully automated disassembly and recycling, addressing the environ-mental impact of discarded solar panels; and Jerry Chang of FaceHeart shared the “non-contact physiological information measurement software" FaceHeart Vitals, which allows users to continuously measure heart rate, heart rate variability (HRV), blood pressure, blood oxygen, stress index, and breathing rate using just a tablet or smartphone camera aimed at the face.

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